Posts for tag: Nike
Back to the Future: Part II inspired the idea of self-lacing shoes. Twenty-seven years later Nike finally made it a reality.
Two months ago Nike held an online raffle for the newest version of the Mag, a replica from the 1989 film. The proceeds of this drawing went to the Michael J. Fox Foundation to fight Parkinson's disease.
A different version, called HyperAdapt 1.0, is now available to the public at select locations and via the Nike+ App for $720.
Each shoe has a sensor, battery, motor, and cable system that adjusts fit based on an algorithmic pressure equation. When a foot is inserted, the shoe tightens automatically. A wearer can further adjust the tightness with the push of a button, and this can be programmed into the memory.
These futuristic shoes have to be charged, which can take up to three hours and can last for weeks. LED lights indicate when the battery is low.
Most NBA players have a relationship with a footwear brand.
The simplest agreement is known as a merch deal – short for merchandise – where a brand will agree to send an allotment of current sneakers to the player for practices and games. Many of the shoes also feature a player’s unique phrase or logo on the shoe.
The next level up is the cash deal. As you can imagine, there's a wide variety in the range of cash given to players. Many also have a trigger clause that will reward players extra if they are chosen as an All-Star or reach a specified milestone.
Few basketball players can boast of having their own signature shoe. Amongst the U.S. brands, there are currently 10 signature athletes: LeBron James, Kobe Bryant, Kevin Durant and Kyrie Irving at Nike; Chris Paul, Russell Westbrook and Carmelo Anthony at Nike's Jordan brand; Derrick Rose and Damian Lillard at Adidas (James Harden’s shoe will launch in 2017); and Stephen Curry at Under Armour.
In 1917, Converse Rubber Shoe Company designed a high-top canvas shoe called the ALL STAR. A few years later, a basketball player and shoe salesman by the name of Charles "Chuck" Taylor made improvements to the design. Eventually Taylor's signature was put into the logo, which is how the shoe became known as the "Chuck Taylor All Star”.
By the 1960s, it was being worn by ninety percent of professional and college basketball players. Tree Rollins, current assistant coach with the WNBA's Chicago Sky, was the last player to wear Converse All Stars in the NBA.
Chuck Taylor All Star is now made in a variety of colors, styles, prints and fabrics, including a low-cut version. After Converse filed for bankruptcy, the company was bought by Nike.
A major issue with this shoe has been its lack of arch support. Finally the all-new Chuck Taylor All Star II debuted this summer, incorporating Nike's cushioning technology while maintaining Chuck’s icnoic design. Chuck I and the Chuck II are being sold side by side, though the Chuck II is slightly more expensive.