Posts for tag: basketball
Most NBA players have a relationship with a footwear brand.
The simplest agreement is known as a merch deal – short for merchandise – where a brand will agree to send an allotment of current sneakers to the player for practices and games. Many of the shoes also feature a player’s unique phrase or logo on the shoe.
The next level up is the cash deal. As you can imagine, there's a wide variety in the range of cash given to players. Many also have a trigger clause that will reward players extra if they are chosen as an All-Star or reach a specified milestone.
Few basketball players can boast of having their own signature shoe. Amongst the U.S. brands, there are currently 10 signature athletes: LeBron James, Kobe Bryant, Kevin Durant and Kyrie Irving at Nike; Chris Paul, Russell Westbrook and Carmelo Anthony at Nike's Jordan brand; Derrick Rose and Damian Lillard at Adidas (James Harden’s shoe will launch in 2017); and Stephen Curry at Under Armour.
Have you noticed the alarming rise of foot and ankle injuries in the NFL this year? The list includes turf toe, Achilles tendon rupture, ankle sprains, plantar fasciitis, and stress fractures. One potential culprit is players' shoes. Soft-bottom cleats feel comfortable and light, but do not provide adequate support for the pressure and torque of large football athletes.
The Chicago Bulls’ center, Joakim Noah, has announced that he will switch his brand of shoes to Adidas in order to stave off his recurring foot pain.
Whether you are sidelined with an injury or are just unsure if your shoes are helping, schedule an appointment at Skokie Foot & Ankle Specialists by calling (847) 675-3400 or thru the internet http://www.skokiepodiatry.com/appointment.html
And don't forget to bring your shoes.